Senin, 25 April 2011

PhD Graduate Studies Scholarships Position :Supply side segmentation


The Graduate Studies Scholarships reason for this is that many consumers value instant gratification of a high fat and sugar content, over avoiding long-term negative health consequences associated with the consumption of such unhealthy food products. Graduate Studies Scholarships Producers value short-term profit over a more risky strategy of converting to responsible products that, although they might sell less on the short term, have the potential to strengthen corporate reputation in the longer run.

Graduate Studies Scholarships Candidates hold a M.Sc. (or equivalent) degree in a relevant field (e.g. innovation studies, economics geography, marketing, economics, business, business ethics, management, or a relevant field in psychology). Candidates have an interest in corporate social responsibility and firm behavior in the international food market. Graduate Studies Scholarships Experience with quantitative methodology is a must, qualitative research experience is preferred. Advanced knowledge of English both in reading and writing is required. Finally, it is recommended that candidates have proven experience with applied or food ethics.

Scholarship Application Deadline:before May 20th, 2011

Further Scholarship Information and Application

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